
a newsletter For Pet Groomers, by Pet Groomers
The most current and applicable education in the pet grooming industry.
A digital, interactive magazine made to help professional groomers learn the craft and grow their skills — delivered every month. An audio edition is coming soon, so you can listen while you work.
LOOK FOR OUR BETA ISSUE SENT DIRECTLY TO YOUR INBOX SEPTEMBER 1, 2026!

Continuing Education
Practical, groomer-focused articles to build your business skills and sharpen your craft.

Free, Every Month
The full magazine in your inbox — no cost, ever!

Audio Coming Soon
In the near future we will be adding an audio component…Listen while you groom!
About Us
We are the Modern Pet Groomer!
We are a digital newsletter focused on the continuing education of professional pet groomers! This digital, interactive magazine is delivered right to your inbox every month… FREE! To ensure you have every opportunity to learn your industry and grow your skills, we’re adding an audio component — listen while you work!
Make sure to sign up for the monthly magazine and follow us on ALL the socials! Look for more fun and exciting things to help you and your career flourish. And once again — WELCOME!
— Heather Elwing, Publisher

From the studio · a freshly finished groom
Why Groomers Must Know Pet First Aid
The Pet Safety Crusader
Twenty-eight years ago, when I first started teaching Pet First Aid, people would ask, “Is that even a thing?” At the time, the idea that everyday pet professionals—groomers, trainers, pet sitters, dog walkers, shelter staff, and even pet parents—should learn emergency care for animals was still new…

From Franchise Salon to a Salon on Wheels
Lindsey Dalton of Furst Coast Shares Her Own Experience
Every groomer has a different story, a different vision, and a different path to becoming self-employed. For some, owning a business has always been the dream. For others, it’s a goal that develops after years of experience. My journey was the latter…

The Great Divide
W-2 Employee vs. 1099 Contractor in the Pet Grooming Salon
The debate has been prominent in every salon, and every mobile van for decades. How should a salon pay their employees? Is it legal to have subcontractors or do I need to pay their taxes? This has always been a legal grey area. Some consider the choice of a W2 employee and subcontractor (1099) a personal preference or accounting choice, however, it is proving to be a legal issue…
Tackling Tear Stains
The Why and How to Treat It
As a professional pet groomer we have all heard this from a client in one way or another. How do you reply? What do you suggest? Understanding the chemistry and reasons behind the “why” can help give a direction for resolution. This article will discuss the why and offer suggestions for you to share with your clients…

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“This magazine is the culmination of three passions — professional pet grooming, education, and journalism.”
Heather Elwing
Founder & Publisher · Master’s in Publishing, GWU

